Thursday, November 7, 2013

Quick Tips On Branding

When I sign a new client, I ask about their marketing platform and what they consider their brand to be. Remember: YOU are your brand and no one can sell YOU better than YOU, so make sure your brand is well-represented and EVERYWHERE!

Photo courtesy: Charlie Wollborg - creative commons license
What should you have in place RIGHT NOW to get your brand out there?

1. A Website/Blog - This is critical. When I pitch a client's work, editors google them and they want to see a professional-looking website and/or blog. If you use WordPress (which I highly recommend) you can have both. Spend a little extra and hire someone to design a website you can maintain yourself but is easy to maneuver.

2. A Press Kit on your website - If you don't have one, take some time and get this done. Look at Damon Suede's, Heidi Cullinan's or Libby Drew's press kit pages if you're not sure what I mean. Make sure to include your agency, publicist or marketing representative as your points of contact for appearances, interviews and conference appearances so you can focus your time on your writing.

3. A Facebook Page AND Profile - Your FB Page is for your fans to get to know about your book, your promotions, etc. Your FB Profile is for everyone to get to know YOU. There are also some things you can do with a profile you can't do with a page, like being a member of a FB groups where you can network and/or market your book. Make sure these are in your pen name so it's easier for your fans to find you.

4. A Twitter Handle - You may not like social media, but books sell on social media more than they do anywhere else and while Twitter may not gain you as many sales as Facebook, it is a great way to not only connect with your readers but with other authors as well. It's also a great place to hear from Agents and Editors directly.

5. A Logo - Who are you? What do you write about? Can that be represented in a logo that's easily recognizable and will make your swag, swagtastic? Hire someone (likely the same person who designs your website) to help you design a logo that will fit the bill. Remember, your logo needs to fit on business cards, bookmarks AND giant posters. It needs to be visible and legible across a crowded room as well as in the hands of your fans and it needs to represent YOU.