Simple Marketing Ideas
I think authors get hung up on their marketing because they don't devote as much time to learn about the industry and their genre as they do on the craft of writing. For some reason, marketing is relegated to the back burner in such a way that when the book is done, there's a "sitting idle" time. When I speak at conferences, I often remind authors that when they transition from being writers to authors, they transition from artists to business people. A writer, writes. An author sells her writing and a successful author does both well. The book is paramount to the success, so make sure it's edited, polished, set aside for a week, then edited again after several beta readers, and critique partners have made it bleed. But once the book is in submission, your marketing platform needs to be strong in order to help your agent, editor sell the book to the publishers they are courting with your manuscript. The old adage, "It's not what you kno...