Blog Challenge #10: Customer Service and Customer Loyalty
Customer Loyalty: The fact that people choose to use a particular shop or buy one particular product, rather than use other shops or buy products made by other companies. Source: The Longman Business English Dictionary Photo credit: The Consumerist Customer service is as much about customer loyalty as it is about having a happy customer. A happy customer is a repeat customer and repeat business is what can make the difference in the bottom line for any business. Customers are not just the people walking into your storefront to buy your book, eat your food, buy your product. Customers are also consumers and this definition encompasses everyone from the patron to the store clerk. Successful businesses know the biggest part of good customer service is dependent upon a happy workforce. While a good salary is important to keep employees, many remain with their employers simply because they feel loyal to their employer. Why? Because their employer has gone out of th...