Does your work stand out?
Image by Saritza Hernandez Have you watched Pitch Perfect 2 ? We ended up seeing it twice this past weekend and while I love the songs and found myself singing along (especially in that scene with Rebel Wilson and Adam DeVine) the scenes that struck a chord with me the most were with Keegan-Michael Key who plays Becca's b oss, an award-winning music producer. The first time we see his character on screen he's calling a staff meeting and asks everyone to give ideas. To just shout out anything that comes to mind and no one says or thinks of anything productive to say. As he walks away, he tells them they have one minute to wow him. "My time is like a toddler in a tiara, people: short and precious." – Keegan Michael Key I thought about how many times I think the same thing when going through pitch appointments or going through the query inbox. Your query needs to grab my attention quickly and hook me. In one of my workshops: "It's All in the Hook...