A Life in the Day

Tree of Life by  Hartwig   HKD   Oprah calls it an a-ha moment. That moment when you "get" something that makes you snap your fingers and say, oh my God, that's it! That's what I've been waiting for! I get it! I finally understand! In his interview with Oprah for her new  Next Chapter series,   George Lucas  said people are always asking him "how do you know what your passion is" and he said, "if you get up to do something in the morning and have breakfast at 7 AM [then look up again only to] realize it's 7 PM then THAT's your passion." What do I wake up thinking about every morning?  In Sister Act 2 , when Whoopi Goldberg 's character talks to Lauryn Hill 's character about singing in the choir when her mother says it's not worth her time, Sister Mary Clarence says, "if you wake up every morning thinking about singing, then you're meant to be a singer, baby!" That quote has stayed with m...

We all do it, right? We scan the shelves at the bookstore, grocery store, or online bookstore and if we don't know the author, we make our decision about a book purchase solely on the cover of the book. Publishers know how important good cover design is and those with a strong budget and staff, hire freelance cover artists whose works can help them sell books. Some have an entire Design department with a  Design Manager overseeing the cover art requests and assigning the work to various cover designers. These folks take the time to not only ensure the cover design is aesthetically pleasing but also meets photo and digital rights requirements as well as marketing scopes which will help sell the book to the right demographic. Not all publishers have the budget or staff allocated to do this but those that do, I've found, tend to sell more books than those who don't. Regardless of whether your publisher has one of these nifty Design department managers on staff or not, it...